This story was originally published on Passionfruit.
Linktree announced it is launching a number of new features to help content creators diversify their income streams and deliver more engagement for fans. As of Jan. 31, 2023, the platform will now include an in-house Buy Me a Gift tool—harkening back to donation and membership tool Buy Me a Coffee—and new integrations with Send Owl and Bonfire, tools for digital product and merchandise selling.
The new Buy Me a Gift feature works incredibly similar to Buy Me a Coffee, a crowdfunding platform founded in 2018 that allows creators to accept memberships and donations for designated price tiers paired with icons for “coffee,” “pizza,” or other items. The tool charges a 5% transaction fee and sends payments made via credit and debit cards, Apple Pay, and Google Pay from fans to creators via Stripe. Despite its similar name and functions, Linktree’s Buy Me a Gift is not made in partnership with Buy Me a Coffee.
