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Exclusive new dating app wants to be Tinder for snobs

So if we drive all the elitists off Tinder onto this new app, will that make it more fun for the rest of us?


Aja Romano


Posted on Sep 6, 2014   Updated on May 30, 2021, 3:37 pm CDT

What would Tinder look like if you could weed out the chaff and select only the most upwardly mobile, the most elite and high-powered among the millions of potential hookups for your perusal?

A new mobile app called The League aims to find out. As Businessweek reports, the new invitation-only beta version of the app is already raising well-groomed eyebrows. 

Standford MBA Amanda Bradford launched the app as a way to “screen for quality,” or so says the app’s elitist invitation, issued via Twitter on Aug. 29.

“You’re smart, good-looking & successful,” the app’s invitation to download reads. “You don’t need a dating app to get a date—you’re too popular as it is.”

It then goes on to detail the reasons why you should nevertheless lower yourself to install The League on your iPhone. (Android users have apparently already been winnowed out of the elite gene pool.)

The reasons include typical advertising logic like, “You deserve the best” and “Your time is valuable.” The main draw seems to be the privacy of the app—”the whole office doesn’t have to know you’re on the prowl”—and the upfront screening feature.

Screengrab via The League/iPhone

Of course, there’s no real way to use social media to screen for the app’s biggest risk factor, which is that anyone who thinks they’re elite enough to sign up for the elite alternative to Tinder is probably more likely to be a narcissist with an over-inflated evaluation of their own worth.

Looks like most of us will have to stick with the regular madding crowd of potential serial killers and Muggles on Tinder for now.

Photo via Smyo0/Flickr (CC BY-ND 2.0)

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*First Published: Sep 6, 2014, 2:34 pm CDT