- Social media companies continue to fail to police fake behavior, study finds 3 Months Ago
- Despite changes, the YouTube 2019 Rewind video is still massively disliked 3 Months Ago
- ‘Home for Christmas’ brings a needed sharp edge to Christmas rom-com season 3 Months Ago
- Joe Biden seemingly called a voter ‘fat’—but his campaign denies it Today 9:30 AM
- The decade in internet scamming Today 9:00 AM
- Bernie Sanders unveils ‘high-speed internet for all’ plan Today 8:59 AM
- Hulu’s ‘Into the Dark’ scores with Christmas-themed ‘A Nasty Piece of Work’ Today 6:00 AM
- West Virginia corrections employees suspended after Nazi salute photo surfaces Thursday 8:02 PM
- Here are the 15 best Eddie Murphy movies available to stream Thursday 7:56 PM
- Ex-InfoWars video editor admits to making up Islamophobic stories Thursday 6:55 PM
- WhatsApp accounts deleted amid Kashmir internet blackout Thursday 6:21 PM
- Guy gets mocked for tattoo of Baby Yoda drinking White Claw Thursday 6:18 PM
- Spotify Wrapped has people asking just how much it knows about us Thursday 5:50 PM
- Instagram account allegedly asked for inappropriate photos of children Thursday 5:16 PM
- How to stream ‘Boys vs. Bears on Thursday Night Football Thursday 4:33 PM
Kohl’s is teaming up with Facebook to create a unique clothing line aimed at millennial shoppers.
The department-store will use data from the social media company to determine what styles and brands are currently most popular and offer them to consumers.
Known as “Curated,” the clothing line will be sold at 50 Kohl’s stores and on the company’s website beginning in 2020.
The concept comes from Kohl’s CEO Michelle Gass, who is attempting to keep consumers interested in visiting physical locations as online shopping continues to grow.
This isn’t the first time though that Kohl’s has relied on the digital realm to keep customers coming back.
In late July Kohl’s partnered with online retail giant Amazon to use their stores as drop-off centers for returns. The stores have reportedly seen a significant increase in foot-traffic ever since, resulting in more sales.
Kohl’s even teamed up with Popsugar last September to launch a clothing line aimed at millennial consumers as well.
Whether Kohl’s plans will keep them afloat for the foreseeable future remains unknown, but the company continues to survive while other stores such as JC Penny close locations across the country.
Macy’s and Target, however, are similarly offering curated merchandise like Kohl’s in an attempt to survive the digital age.
- AwesomenessTV partners with Kohl’s for clothing line and new series
- Emails reveal Facebook’s knowledge of Cambridge Analytica
- Facebook content moderators continue to suffer from brutal working conditions
Mikael Thalen is a tech and security reporter based in Seattle, covering social media, data breaches, hackers, and more.