jim beam smart decanter

Screengrab via Jim Beam/YouTube

Jim Beam’s version of Alexa will pour you a shot of bourbon

The $35 gimmick already sold out during presale.

 

Phillip Tracy

Tech

Published Nov 30, 2017   Updated May 22, 2021, 9:32 am CDT

Jim Beam now has its own personal assistant with one killer feature found on no other robot: the ability to dispense booze at your command. Jim, the world’s first (and probably last) smart decanter, will pour shots for you—and all you need to do is tell it a simple voice command.

Just don’t expect the personal assistant to replace your Echo or Invoke; pouring alcohol is just about all the smart decanter is good for (which is fine by us). While it does appear to have some built-in voice controls, Jim isn’t much smarter than those talking pull-string toys.

Ask it the best way to drink bourbon and it’ll reply in a convincing Southern accent, “Any damn way you please.” Ask it what the weather is like—a staple feature of other personal assistants—and it’ll find a way to reference alcohol: “I have no idea, but I do know it’s the perfect weather to enjoy bourbon.”

It’s the voice command “Jim, pour me a drink” that gets to the core of what this marketing stunt is all about. Without saying another cringeworthy one-liner, Jim will dispense the perfect shot into a glass sitting underneath its spout.

Oddly, Jim uses a 3G connection which Jim Beam says will be deactivated six months after the product is released. That means you have half a year with Jim before it becomes an ordinary decanter.

Priced at $35 (whiskey sold separately), the decanter will go on sale on Dec. 15. Sadly, it appears this party gimmick, and admittedly decent holiday joke gift, already sold out during the presale.

Share this article
*First Published: Nov 30, 2017, 5:00 am CST