Why is Google giving everyone at its I/O keynote cardboard?

I mean, it's no free tablet, but it's still pretty cool. 

 

Mike Wehner

Tech

Published Jun 25, 2014   Updated May 31, 2021, 1:48 am CDT

Google is all about doling out gifts at its annual I/O conference. From Chromebooks to tablets, the swag never disappoints. This year, however, attendees got something they probably weren’t expecting: a big chunk of cardboard (and smartwatches, but that’s actually less interesting). It seemed like a strange decision, but it turns out there’s than meets the eye to that slab of corrugated paper. In fact, it’s designed to meet both your eyes.

Featured Video Hide

The cardboard is actually a ridiculously low-budget VR headset, capable of sending you into a virtual world with the help of a smartphone. The DIY kit, which Google has dubbed Project Cardboard, slides together like a pizza box and includes a pair of lenses, some magnets, a rubber band, and a bit of velcro.

Advertisement Hide

 

Once assembled, all that’s needed is an Android smartphone running a free virtual reality app that Google just released. When the app is up and running, you just slide it into the headset and off you go into a digital land.

For those of us not lucky enough to be in the Google I/O audience today, Google has made plans available online that outline the items needed for the headset. If you have the appropriate supplies laying around your house, you can download the Project Cardboard design files, cut out the required pieces, and join the virtual reality revolution yourself.

Advertisement Hide

Photo via developers.google.com

Share this article
*First Published: Jun 25, 2014, 4:14 pm CDT