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Photo via poppet with a camera/Flickr (CC BY 2.0)/Screengrab via | Remix by Joey Keeton

Google to begin testing fresh-grocery delivery service in 2 cities

Watch out, Amazon. There's a new player in town.


Joey Keeton


Posted on Sep 9, 2015   Updated on May 28, 2021, 12:34 am CDT

Have you ever received fresh groceries from Amazon and felt sad that they faced so little competition in the ecommerce grocery market? If so, fear not, because Google is stepping in to fill the void.

The search giant is planning to expand its Google Express service to deliver groceries, with tests planned in San Francisco and one other city and partnerships with stores like Whole Foods and Costco.

Amazon began rolling out its AmazonFresh delivery system in late 2013, also beginning in San Francisco.

In addition to testing fresh produce delivery, Google also announced that it will be expanding Google Express service to the Midwest, bringing it to more than 25 million new people.

Google Express, which launched in September 2013, partners with local retailers to give customers same-day or next-day deliveries, with customers choosing between a pay-per-delivery option for the premium service or a subscription plan that makes all deliveries over $15 free.

The retailers vary from city to city, but each city has a fairly exhaustive list.

Between AmazonFresh, Instacart, and Google’s as-yet-unnamed new Express service, it won’t be long before we never have to leave our homes for food again.

H/T Bloomberg | Photo via poppet with a camera/Flickr (CC BY 2.0) | Screengrab via Google | Remix by Joey Keeton

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*First Published: Sep 9, 2015, 7:47 am CDT