Why is a cloud company tweeting ads featuring a scantily clad woman?

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Taylor Hatmaker


Published May 20, 2015   Updated May 28, 2021, 7:08 pm CDT

You know what’s not sexy? Cloud services. It’s hard to score clients in the sprawling, cash-glutted hellworld of enterprise technology, which is bested in unsexiness only by SaaS (software-as-a-service, aka anything other than Sex-as-a-Service).

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It’s so hard out there for cloud companies, in fact, that thought-leader Fortacloud is trying a bold new tactic: tacking hot ladies onto whatever it is that they do.

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So this happened.

So this happened.


We were admittedly distracted by this tweet’s conflicting cases (FORTAcloud in mixed-yell-caps > FortaCloud), but the important part is that this VPS provider is having a monster sale on dedicated servers and also this woman is there for some reason.

Not everyone is happy with the sale, though. Maybe the promo code didn’t work?

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FortaCloud quickly quieted the public outcry with a thorough and reasonable explanation for tweeting a photo of a nearly naked woman who is not actually available with its half-off coupon.


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That is the definition, after all. 


This strategy seems to be going well. Unsexy tech companies, we hope you’re taking notes.

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Photo via isfullofcrap/Flickr (CC BY 2.0) 

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*First Published: May 20, 2015, 4:28 pm CDT