Why is a cloud company tweeting ads featuring a scantily clad woman?

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Taylor Hatmaker

Tech

Published May 20, 2015   Updated May 28, 2021, 7:08 pm CDT

You know what’s not sexy? Cloud services. It’s hard to score clients in the sprawling, cash-glutted hellworld of enterprise technology, which is bested in unsexiness only by SaaS (software-as-a-service, aka anything other than Sex-as-a-Service).

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It’s so hard out there for cloud companies, in fact, that thought-leader Fortacloud is trying a bold new tactic: tacking hot ladies onto whatever it is that they do.

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So this happened.

So this happened.

Twitter

We were admittedly distracted by this tweet’s conflicting cases (FORTAcloud in mixed-yell-caps > FortaCloud), but the important part is that this VPS provider is having a monster sale on dedicated servers and also this woman is there for some reason.

Not everyone is happy with the sale, though. Maybe the promo code didn’t work?

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Twitter

FortaCloud quickly quieted the public outcry with a thorough and reasonable explanation for tweeting a photo of a nearly naked woman who is not actually available with its half-off coupon.

https://twitter.com/FortaCloud/status/600310695494873088

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Okay. 

https://twitter.com/FortaCloud/status/600307849659555840

That is the definition, after all. 

https://twitter.com/FortaCloud/status/600305549209694208

This strategy seems to be going well. Unsexy tech companies, we hope you’re taking notes.

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Photo via isfullofcrap/Flickr (CC BY 2.0) 

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*First Published: May 20, 2015, 4:28 pm CDT