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Facebook knows we don’t understand privacy settings, and it wants to help
Soon, it may be far, far more difficult to accidentally spam your great aunt with Cabo pics.
Facebook knows its privacy settings are complicated, and is becoming more transparent to show that it really does value your privacy.
The network receives plenty of complaints from its users that the public can see a post they did not intend to share with everyone. While we can change who we share posts with, meaning the fault is ours if we publicly blast the world with a drunk pic, sometimes Facebook’s settings are difficult to navigate, and thus it inspires user rage.
Because these privacy struggles continue, Facebook has been taking increased steps to fine-tune privacy setting navigation. How is it doing this? According to TechCrunch, the company performs 80 trillion checks per day to ensure that your data is shared only with the people it was intended to. It also gathers user input on privacy controls by conducting 4,000 surveys (in 27 languages) every day.
Facebook will start making it clearer what group you select when sharing a post and is explaining what each group means. Facebook said some people were surprised that posting publicly meant everyone, even people you aren’t connected to, would see your posts. It might seem obvious, but some users thought “public” meant public to their network… not the entire Internet.
Another privacy setting Facebook is testing is a reminder pop-up that appears when you’re about to share a post publicly. A cute blue dinosaur pictured in the post asks if you want to update your privacy settings to share with custom groups or continue sharing publicly.
Most of the changes are just clarifying privacy settings, but Facebook is also beginning to allow users to adjust the privacy of their cover photos. Previously, cover photos were viewed as public information, like a user’s name, but Facebook is adapting this to allow people to hide all of their past cover photos.
If a friend shares one of your posts, it will only be visible to your mutual friends, and Facebook is planning on making that clearer to ease concerns about your post being seen by strangers.
Joanie Ferguson is a reporter whose work focuses on technology and Silicon Valley. She's also written about social media and digital marketing for P97.