Yes, the hashtag is part of the name.
This portable “studio” comes courtesy of MWEB, an Internet provider in South Africa that’s partnered with El Burro, a restaurant in Cape Town, in order to showcase meals with proper lighting and a professional backdrop. According to their YouTube page, “the #dinnercam is part of a project exploring how Wi-Fi and the Web are changing everyday life in public spaces.” If you take a photo at El Burro with #dinnercam, you can instantly upload your magazine-quality shots and probably be the envy of your friends. Or make them unfollow you.
Here’s a #dinnercam shot to remind you your cocktail photos are basic without this contraption:
— Stephan Lombard (@stephlombard) April 10, 2014
H/T PSFK | Screengrab via MWEB/YouTube
Pure, uncut internet. Straight to your inbox.