Brands are getting lonely, and they’ve enlisted AT&T‘s help to bribe people into talking to them.
The nation’s second-largest wireless carrier is set to announce a new program called Data Perks that adds space to subscriber’s data plans when they buy products or at least glance at ads from participating companies.
VentureBeat, which broke the news of Data Perks’ existence, said that Fandango, Hotel Tonight, and Rosetta Stone were among the approximately 30 brands seeking increased #engagement from consumers.
The CEO of Aquto, the third-party vendor managing the program, told VentureBeat that AT&T customers will get credits in their Data Perks account each time they “sign up for services, learn about new products, discover new apps, or click through and purchase something at a brand’s e-commerce site.”
AT&T no longer offers unlimited data plans. Until recently, the company reduced the speeds that users of legacy unlimited plans could access if they gobbled up more than 5GB of data in a monthly cycle.
AT&T would not confirm the existence of Data Perks, telling VentureBeat that it did “not have any agreement to announce.”
Photo via Mike Mozart/Flickr (CC BY 2.0)