Article Lead Image

Apple just brilliantly Rickrolled Apple Watch users

Apple's fondness of Rick Astley rears its head once again


Mike Wehner


Posted on Sep 22, 2015   Updated on May 27, 2021, 10:43 pm CDT

In a cheeky move that will either make you giggle or roll your eyes with disgust, Apple has hidden a Rickroll in its own Apple Watch help documentation. 

Following the delayed launch of WatchOS 2, Apple’s newly updated Apple Watch help documents offer brief tutorials on sending images, heartbeats, and adding friends. It’s within that last little how-to that Apple has hidden a clever nod to a classic bit of Internet trolling. 


Spot it yet? Take a look at the initials of the contacts on the colorful circle of friends. If you don’t feel like squinting, I’ll make it easy for you: NE, VE, RG, ON, NA, GI, VE, YU, UP

Countless Web denizens find themselves on the receiving end of Rick Astley‘s “Never Gonna Give You Up” every hour of every day, and while Apple isn’t exactly known for frequently hiding jokes within its own meticulously curated website, it’s no stranger to Rickrolling

H/T Forbes | Photo via m-alo/Flickr (CC BY 2.0)

Share this article
*First Published: Sep 22, 2015, 11:54 am CDT