Mark it down.

Apple‘s first entry into the smartwatch market will be available for pre-order on April 10, with shipping starting on April 24, the company just revealed at its Spring Forward event in San Francisco, Calif. Pricing for Apple Watch starts at $349, which will get you the smaller 38 mm Apple Watch Sport with the rubberized band, while the larger 42 mm version will set you back $399. 

The standard Apple Watch comes with a stainless steel case and is available at $549 for the 38 mm version and $599 for the 42 mm size. Those prices go up another $500 based on which band you choose, so you can expect to pay as much as $1,099. 

For those with rich blood, the yellow and rose gold versions are priced starting at $10,000, and will be available in extremely limited quantities to start. 

Apple CEO Tim Cook showed off a new “Glances” feature today that lets you instantly swipe between a variety of screens such as your heart rate, weather, and other need-to-know info. The messaging and email features were also on display, looking a lot like they do on the iPhone, only a bit smaller. 

The Apple Watch app will arrive on iPhone with iOS 8.2, and it’ll serve as the one-stop shop for Apple apps. This new iOS update is on its way today as well, though hasn’t yet arrived. 

Apple

On the topic of battery life, Tim Cook noted that the watch will feature 18-hour battery life. “I think that works for most people,” he noted, calling it “all-day battery life.” 

Apple also offers a whole suite of different swappable watch bands to suit pretty much every taste. There’s a leather strap that is available in a variety of colors, a decorative buckle clasp, a stainless steel chain link band, and a rubber sport band that you won’t mind sweating on. 

Photo via Apple.com | Remix by Jason Reed 

Mike Wehner

Mike Wehner

Mike Wehner is a former tech editor for the Daily Dot who now writes for BGR. His work has appeared everywhere from Yahoo to CNN, and there’s a good chance his Apple Watch is dead right now.