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The Apple Watch just got a price cut and a bunch of new bands

Apple's smartwatch has never been cheaper.


Mike Wehner


Posted on Mar 21, 2016   Updated on May 27, 2021, 1:42 am CDT

At today’s Apple event in California, CEO Tim Cook took to the stage to announce a few new bands for the company’s debut smartwatch, as well as a price drop for the device. It now costs just $299 for the Sport model. 


Among the accessory announcements, the Apple Watch’s new woven nylon band will come in a variety of colors. There are also some additional hues for the existing Sport band and metal loop. 


By far the most important news on the Apple Watch front is the price cut, which takes the 38mm model of the Apple Watch Sport model from its $349 launch price down to $299. The rest of the Apple Watch lineup receives similar cuts, making it a bit cheaper to experience Apple’s debut smartwatch. 

The new band options and lower pricing will appear in Apple’s online store today.

Screengrab via Apple

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*First Published: Mar 21, 2016, 2:49 pm CDT