The Apple Watch just got a price cut and a bunch of new bands

Apple's smartwatch has never been cheaper.

 

Mike Wehner

Tech

Published Mar 21, 2016   Updated May 27, 2021, 1:42 am CDT

At today’s Apple event in California, CEO Tim Cook took to the stage to announce a few new bands for the company’s debut smartwatch, as well as a price drop for the device. It now costs just $299 for the Sport model. 

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Among the accessory announcements, the Apple Watch’s new woven nylon band will come in a variety of colors. There are also some additional hues for the existing Sport band and metal loop. 

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By far the most important news on the Apple Watch front is the price cut, which takes the 38mm model of the Apple Watch Sport model from its $349 launch price down to $299. The rest of the Apple Watch lineup receives similar cuts, making it a bit cheaper to experience Apple’s debut smartwatch. 

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The new band options and lower pricing will appear in Apple’s online store today.

Screengrab via Apple

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*First Published: Mar 21, 2016, 2:49 pm CDT