Apple is trying to gain some quick Twitter stardom by mimicking a highly popular thread that uses a “choose-your-own-adventure” format.
The format first appeared earlier this month in a thread where Twitter users were tasked with trying not to get fired as Beyoncé’s new assistant.
That thread, which has so far garnered nearly 100,000 retweets, has users making choices–everything from what Beyoncé should eat for breakfast to which child would she like to FaceTime.
Make the right choices and you’ll keep the job. Make a mistake and you’ll be unemployed.
https://twitter.com/CORNYASSBITCH/status/1142591156884127744
The game was even praised by numerous celebrities such as Chrissy Teigen and Questlove, both of whom, unfortunately, were fired.
This is amazing and really well done 😂 I got fired about 3 in. https://t.co/gLdnqQY8tE
— chrissy teigen (@chrissyteigen) June 23, 2019
I failed the first time and surprisingly made it to “to be continued” status
— ?st (@questlove) June 23, 2019
After widespread attention and even an exposé from TIME, the Beyoncé game is now being copied by major brands looking to cash in on the viral trend.
In an attempt to bring viewers to its platform, Apple TV sent out a tweet Friday asking users to play a similar game in order to help them choose what show to watch.
“The weekend is almost here, how are you unwinding?” Apple TV asked. “Curl up solo with your favorite romance flick or invite friends over for movie night?”
What movie should you watch this weekend? — A THREAD
— Apple TV (@AppleTV) June 28, 2019
Start here to get our recommendation! pic.twitter.com/Twv8Pn1hau
Apple’s game, however, was much less detailed and impressive–users were quick to let the company know.
https://twitter.com/joesteel/status/1144668114862297088
The only thing Apple’s thread has going for it is its usage of George Costanza from hit ’90s sitcom Seinfeld.
Despite having the thread pinned to its page, Apple TV’s version has only gained a measly 12 retweets so far.
Meanwhile, the creator of the Beyoncé game is already back at it, offering users a new thread in which they must survive the day as Cardi B’s bodyguard.
READ MORE:
- Think you have what it takes to be Beyoncé’s assistant for the day?
- Trump’s tweets will include a warning label if they violate Twitter’s rules
- Jony Ive’s complicated legacy at Apple
Got five minutes? We’d love to hear from you. Help shape our journalism and be entered to win an Amazon gift card by filling out our 2019 reader survey.