Harper’s Magazine trolls with ‘F**k the Internet’ softball jerseys

You know that thing where a 160-year-old magazine, struggling for relevance in the digital age, solicits support by selling $40 softball T-shirts that say “F**k the Internet”… on the Internet?

Well, you do now—because Harper’s, in a bid for five milliseconds of attention, is doing just that. 

The Internet, although resolutely self-loathing, fired back. 

There were snide remarks about Harper’s paywall:

Their hopelessly archaic attitudes:

And the poor guy—likely an unpaid intern—who was made to model the garment:

Even funnier than the idea of shelling out $65 total to have the cheap-looking shirt shipped express is the awkward copy advertising it. (Try not to cringe at that parenthetical.) 

The official Harper’s Magazine softball team jersey is now available to one and all. These 100% pre-shrunk cotton shirts are white with black sleeves and red lettering with the “Harper’s Magazine” logo on front and “F**k the Internet” (minus the asterisks, the four-letter word is spelled out) on back. Wear it if you dare!

Of course, we’ve yet to see the back of the jersey, so who knows if it says anything at all! You’ll have to attend tomorrow’s softball game between Harper’s and the New Yorker’s staff to corroborate these claims. Fortunately, it’s bound to be a graceless affair in need of hecklers.  

Despite any sneering, the trollish campaign is going well, the Harper’s social media team reported when asked about sales. Hey, maybe print isn’t dead—as long as it’s on clothes.  

Photo by John Liu/Flickr (CC BY 2.0)

Miles Klee

Miles Klee

Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions,  and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'