European Commission may limit information that Facebook collects

Anti-DNC group plans citizen's arrest of Hillary Clinton during convention speech
The Philadelphia-based coalition of Bernie Sanders supporters and other groups is protesting this year's Democratic National Convention.

See all Editor's Picks

Facebook is being scrutinized for the type of private information it collects on users.  

Facebook may face limits in Europe on the personal information it collects and uses to  better target advertisements to individuals.

The European Commission is considering a crackdown that would bar the world’s biggest social network from its long-established practice of tracking user information on a wide range of topics.

By using sophisticated software to track everything from music preferences to political views, Facebook can show ads to the users who are most likely to respond to them.

The directive, which follows a growing chorus of privacy complaints in Europe and elsewhere, is expected to be introduced in January.

“Karma happens, Zuck,” Josh Olson tweeted with a link to the London Telegraph story that broke news of the directive.

The EC probe into Facebook’s business practices comes as the company is widely reported to be considering an initial public offering of shares on U.S. exchanges. While the legalities—including whether the EC has oversight of information stored on U.S.-based servers—have yet to be ironed out, such a move could impact a bid to go public.

“Telegraph reporting that EU is going to curtail targeted advertising - that'll seriously stuff the online economy,” Geoff White tweeted as speculation about the impact such a directive would have on firms beyond Facebook.

A spokesperson for Facebook was not available for comment Monday morning, but the company has long maintained that “it shares data anonymously and in aggregate to advertisers, and that individuals’ personal details are not at risk.”

Facebook users and haters were clearly divided in reacting to the news. Some, like @4030lisa saw it as “yet another reason to hate Facebook” while others, including John Giannopoulos, said on Twitter the story was “much to do about nothing.”

Photo by tiseb

Promoted Stories Powered by Sharethrough
Amtrak train smashes truck carrying a lifetime supply of bacon
An Amtrak train carrying 203 passengers collided on Friday afternoon with a truck hauling tens of thousands of pounds of bacon. There were no immediate reports of injuries.
Please stop posting this bogus Facebook privacy notice
Remember back when email was still in its infancy and those horrid chain letters were the only thing that ever graced your inbox? “Forward this to 20 friends or your most beloved pet rock will be smashed at midnight!” and other such outlandish claims always seemed to trick the more gullible Web-goers into forwarding their silliness to everyone on their contact lists, and we all deleted more than our fair share of them.
The Latest From Daily Dot Video

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!