1502292_255620444594588_508218059_o.jpg (2048×1366)
A company fans the flames that resulted from a serious design flaw.

Damage control is a tricky thing: One wrong move can make a small crisis exponentially worse. Such is the case for Samsung, which moved to suppress YouTube evidence that its Galaxy S4 smartphone can catch fire for no reason at all, only to have the original poster call the company out for it in a second video that received five times as many views as the first.
 

MORE: 
Reddit found a use for the iPhone’s slow-mo feature: Boobs
Samsung slapped with massive fine for buying fake reviews

 

Samsung had itself to blame for the initial clip as well. In it, YouTuber ghostlyrich remarks that the company had demanded proof that his new phone was indeed defective before they would agree to replace it—they just didn’t expect him to share that evidence with the world. We get a few closeups of the charred and melted charging port, along with an alarming hypothetical: The battery could have exploded, resulting in a much worse fire.

Ghostlyrich soon received a settlement proposal from Samsung that promised he could exchange his fried phone for “a similar model,” but on several conditions. He would have to delete his YouTube video, promise not to upload similar material, officially absolve the company of all liability, waive his right to bring a lawsuit or other legal complaint, and never make the terms of this agreement public. A witness would also have to sign the form.

Sounds airtight, doesn’t it? But Samsung didn’t anticipate that ghostlyrich would twist the knife by conveying to his subscribers what steps the manufacturer was taking to brush a serious safety concern under the rug. Now almost half a million people have seen that Samsung won’t provide the services outlined in their warranty until you sign some more rights away.

 

That should be a valuable lesson to businesses everywhere: You may be able to get away with selling a product that burns a few apartments down, but trying to censor whomever publicly complains about it will provide a crash course in the Streisand effect

Oh, well—when does the S5 come out?

Photo via Ghostlyrich/Facebook

Promoted Stories Powered by Sharethrough
Business
Meet Moolah, the company that has Dogecoin by the collar
On May 4, against all odds, Dogecoin surged to the finish line in Aaron’s 499, a nationally televised NASCAR race in Talladega, Ala.
samsung
Samsung slapped with massive fine for buying fake online reviews
Samsung has been fined $340,000 by Taiwan’s Fair Trade Commission (FTC) for contracting a firm to produce fake reviews in Taiwanese forums, the Verge reported.
The Latest From Daily Dot Video
Group

Pure, uncut internet. Straight to your inbox.

Thanks for subscribing to our newsletter!