Undaunted, McDonald's returns to Twitter
Oh McDonald’s, will you ever learn?
After the fast-food franchise flubbed a Twitter promotion yesterday, we cited three other examples of failed corporate tweet efforts. But rather than taking a deserved break from Twitter, McDonald’s dove right back in.
When the company asked customers to share #McDStories yesterday, they got a lot of quips about bad burgers and diabetes. Yet McDonald’s is back serving up a second Twitter hashtag, #littlethings.
So far responses have been astoundingly tame.
As the campaign has progressed, however, users have moved beyond listing the little things to praising the McDonald’s social media department for their “bravery.”
“Perseverance in the face of adversity. #littlethings,” tweeted @lskrocks with a retweet about the new campaign.
Ah, it’s the #littlethings that matter—like checking on whether your hashtag is original.