Since debuting in July 2016, Stranger Things has infiltrated pop culture and real life, but now one business is feeling the burn.
Chicago’s Emporium Arcade Bar received a cease-and-desist letter from Netflix last month after it opened a Stranger Things-themed pop-up bar called The Upside Down, modeled after the living room of Joyce Byers. It offered themed cocktails like Eleven’s Eggo and the Demogorgon.
While it was just a temporary pop-up, the letter Netflix sent to was very on-brand while also stressing that the bar did not ask permission. It asks the bar to not extend beyond its six-week run, and adds: “We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again.”
If anything, it’s good promo for season 2.