Snapchat’s founder tells Stephen Colbert why 2016 could be the Snapchat election

Snapchat's founder is convinced the app is the perfect medium for presidential election coverage.


Gavia Baker-Whitelaw


Published Oct 1, 2015   Updated May 27, 2021, 9:25 pm CDT

Snapchat founder and world’s youngest billionaire Evan Spiegel joined Stephen Colbert on The Late Show Wednesday night to discuss rainbow vomit and the 2016 election.

The app’s hugely popular barfing-rainbow selfie lens has already been mothballed, but its legacy endures. Colbert managed to dig up barfing rainbow snaps of all the major presidential candidates, allowing the conversation to segue neatly into Snapchat’s Live Story function.

Spiegel touted Snapchat as an ideal way to experience the 2016 election, as it allows users to live-snap political events like debates from their own perspective.

Could the upcoming election herald a new era of Snapchat-based political coverage? Evan Spiegel hopes so, anyway. 

Screengrab via The Late Show With Stephen Colbert/YouTube

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*First Published: Oct 1, 2015, 8:39 am CDT