Chrissy Teigen tweet

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Snapchat stock plummets after Chrissy Teigen announces departure from the app

Behold the power of celebrity Twitter fingers.


Tess Cagle


Posted on Mar 26, 2018   Updated on May 21, 2021, 8:31 pm CDT

Just hours after Chrissy Teigen announced on Sunday that she’s quit Snapchat, the app’s stock value plummeted yet again.

On Twitter, Teigen explained she’s decided to quit the app thanks to the controversial redesign, the fact that her fans say they can no longer find her updates, and because of the tone-deaf ad that used Rihanna to mock domestic violence.

After Rihanna deleted Snapchat, the company’s stock fell 4 percent just hours after she announced it and when Kylie Jenner complained about the new redesign in February, the stock fell a whopping 8 percent. It looks like the company’s headed for a similar day on the market—since Teigen tweeted yesterday, Snapchat stock fell a little over 1.3 percent.

snapchat stock value on March 26

Some users on Twitter criticized Teigen and said instead of just quitting the app, she should work with the company to fix the issues, for the sake of employees who could potentially be fired. Teigen had no problem firing back at the haters.

This isn’t the first time Teigen voiced her disappointment with Snapchat’s new interface. When fans first expressed sadness that they couldn’t easily see Teigen’s story on Snapchat anymore, Teigen said she wondered how many people hating the app that it would take for the app to revert to its former interface.

More often than ever, celebrities are finding their opinions wield a whole lot of power over brands—and clearly, they’re not afraid to use them.

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*First Published: Mar 26, 2018, 4:56 pm CDT