When Adrien Broner fights Adrian Granados on Saturday night in a welterweight boxing showdown, they’ll both make history. That’s because Showtime, for the first time, will livestream the boxing card on Twitter.
Showtime experimented with livestreaming 13 months ago when the premium cable company offered a heavyweight title fight for free on YouTube. Apparently that went well enough for Showtime to try a new idea with Broner, a four-division world titlist who sports a record of 32-2 with 24 knockouts, and Granados.
Showtime is also having a free preview weekend for those who might want to watch the three-fight card on TV, but if not, you can find the matches on Twitter @ShowtimeBoxing.
“We are in the midst of an unrivaled run of seven live boxing events over an eight-week span on Showtime and CBS,” Showtime GM Stephen Espinoza said in a statement. “The sport of boxing is on the rise again, and the best and most meaningful fights are on Showtime. With this unprecedented live stream on Twitter, we have the opportunity to reach boxing fans and casual observers everywhere with the industry-leading boxing programming we deliver to our subscribers on a consistent basis.”
At one point, Broner was considered a potential superstar, but he’s faltered a few times in the past couple years. He’s a favorite to beat Granados, but that doesn’t mean Granados is a walkover.
Either way, this is something on which we can all agree. Broner and Granados will be doing a public service, because there’s not nearly enough fighting on Twitter.