Logan Paul and KSI nearly got into a brawl last weekend as they talked trash to each other during the press conference for their Aug. 25 fight in Manchester, England. Paul knocked off the blonde wig KSI was wearing and attempted to disrobe KSI of his ever-present headband, and KSI responded by trying to attack Paul.
It most likely was all for show and an attempt to sell tickets to their fight—which went on sale Friday. But you can count PewDiePie as somebody who thinks there will be no winners in this fight.
In his latest video, PewDiePie gives a little of the backstory of the KSI-Paul feud, dating back to KSI’s original boxing match vs. Joe Weller, and he then reacts to the press conference. He wasn’t impressed.
PewDiePie talks about how cringey Logan Paul and his younger brother, Jake Paul, were and made fun of their insults—he also didn’t think much of KSI’s retorts.
“Are you guys excited for the fight?” PewDiePie asked with plenty of sarcasm. “I’m not going to watch it. I’m only here for the memes. Unless there’s anything meme-worthy, do not tell me about it.”
But according to PewDiePie, the most popular YouTube star in the world with more than 63 million subscribers, nobody will win when Paul and KSI step into the ring later this summer.
“The thing is you want to see one of them getting beaten up, getting punched up,” he said. “But the thing is everyone loses in this fight. One person will get punched, but the other person’s ego will get so massively boosted that it immediately cancels itself out. It’s just not worth it. In the fight … we all lose.”
Well, that’s not exactly right.
Both KSI and Paul will actually win. Yes, one will have to suffer the indignity of watching the other person’s hand get raised in victory, but tens of millions of people will watch the fight on both of their YouTube channels, and if they sell out the Manchester Arena—which is a pretty good bet—they’re going to make plenty of money on the gate.
After all, it’s not a cheap ticket, ranging from £35 ($46) for the worst views to £163 ($216) for floor seats. Then, they’re scheduled to have a rematch in Los Angeles.
So, you take the ticket gate, the ad revenue from YouTube, and the ability to sell enormous amounts of merchandise—and then you multiply it by two—neither YouTuber will lose in this deal. Instead, no matter how their fans end up feeling, both YouTubers will be massive winners.