The band that still goes viral every time they release a music video released a new music video this week!
OK Go‘s latest visual feat “Obsession” choreographs 567 printers and a whole lot of paper to create some impressive effects. As the band moves around in all-white outfits, walls of printers spit out sheets of 8.5-by-11-inch paper to create trippy, screensaver-like backdrops. Sometimes, they print something static and solid like “the color blue,” and then other times, they’re printing stop-motion shapes moving through vectors like the art from your Mead 2-pocket folder in 1994.
And don’t worry about the waste from the printers. In a statement at the video’s start, the band explains: “By the time you see this, all of this paper will have been recycled, and the proceeds given to Greenpeace.” They’ve thought of everything.