It all started Wednesday afternoon when O’Brien tweeted out a monologue-style joke about Netflix. Back in February, the company announced it was eyeing a total of “about 700” new original series for 2018. O’Brien tweeted “that explains their new slogan, ‘Quantity.'”
Netflix announced it will release over 700 original TV series and movies this year. That explains their new slogan, “Quantity.”— Conan O'Brien (@ConanOBrien) March 7, 2018
It’s a play on “quality over quantity,” insinuating that there’s no way all 700 of these original series can actually be good, but Netflix begs to differ.
In a tweet Thursday evening, the streaming giant embedded O’Brien’s original tweet and included a message of its own: “looking forward to the 1,138th episode of Conan tonight.”
looking forward to the 1,138th episode of Conan tonight https://t.co/VZ04fAshoo— Netflix US (@netflix) March 9, 2018
O’Brien’s TBS late night show has been on the air for 8 seasons.
Fans following both accounts seemed charmed by the zinger:
@jonoalderson Original content wars have broken out and it is every bit as catty as i dreamed it would be <3— Jess Jewell *chefs kiss* (@doctorbees) March 9, 2018
And for Netflix’s part, it has no apologies:
YOURE NOT EVEN MY REAL MOM— Netflix US (@netflix) March 9, 2018