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Money. Power. In-app purchases.
In a statement Tuesday, Narcos production company Gaumont Television announced that it’s partnered with FTX Games to develop a mobile game called Narcos: Cartel Wars. The game will be free to download and play, with in-app purchases available (think Kim Kardashian: Hollywood or Pokémon Go).
The game launches in September, in tandem with the show’s second season, and starts players off as an up-and-coming cartel lieutenant. With help from the show’s characters, you’ll be able to build your organization from the ground up, and decide between leading through sheer power, gaining respect through loyalty, or using a combination of both. Players will have to form alliances in order to strengthen their cartels (and go to war over territory, profit, and respect).
In certain ways, it sounds like Grand Theft Auto with a dash of SimCity. And cocaine.
According to Aaron Berndtson, FTX Games’ head of business development, the app explores themes fans might be too distracted to notice while watching the show. “Narcos is about a lot more than violence, money, and power,” he said. “We really wanted to explore the moral ambiguity from the show, where right and wrong are subjective. We’re very excited to put these choices into the player’s hands.”
No official release date has been announced, but more information about the game is available here.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.