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And he’s seeking profits.
It turns out Pablo Escobar’s family is super into Netflix.
The series chronicles Pablo’s life, and in what he called a “formal, friendly request” via his company Escobar Inc., Roberto stated: “It is depicting me, my life, my family and my brother. I think nobody else in the world is alive to determine the validity of the materials, but me.”
Escobar doesn’t want to give creative input, necessarily. He’s requesting the episodes “solely on an informational basis.”
However, he says he is open to getting a cut of the show’s profits.
“I hope you are not profiting from my show, and if you are I ask you to share some profits with us,” he wrote. “I may be wrong, but I do not believe you may profit on my name, my brother’s name and my family’s name and our likeness, unless you pay and get our approval.
“All we want is to make sure things are done right,” he continues. “My brother would not have liked Season 1, maybe he will enjoy Season 2 if you respond [to] me and we solve this issues [sic].”
Both Variety and Rolling Stone reached out to Netflix for comment, but the streaming giant did not respond.
Christine Friar is a writer and editor in New York who focuses on streaming entertainment and internet culture. Her work has appeared in the Awl, the Fader, New York Magazine, Paper Magazine, Vogue, Elle, and more.