LeBron really loves this Kendrick album—probably too much

Screengrab via Complex/YouTube

BTW

The hype is real, and possibly justified.

In a genius move by Kendrick Lamar and his label TDE, NBA great LeBron James has been bumping and loving the Compton, California, rapper’s third official album, DAMN., which drops Friday. Sure, he kind of leaked some of it by posting his reactions online, but it’s a good look for all involved.

https://twitter.com/SLAMonline/status/852549328489021441

In a series of snippets on his Instagram Stories, James enthusiastically plays album cuts. “ELEMENT” and “LOVE” can be heard. In the first clip, the Cleveland Cavaliers star says, ““Uh oh!! Appreciate the love KDot and Top Dog!” (Top Dawg is TDE CEO Anthony Tiffith.)

James has long been a fan of Lamar’s, and it’s said that James’ requests for unreleased material were at least partial impetus for Lamar’s 2016 surprise drop, the excellent untitled unmastered compilation album of unreleased demos.

https://twitter.com/Complex/status/852549674280136704

It’s clear James has had the album for a while, because he already knows the lyrics, as noticed by many. And the record sounds like a winner.

Here’s James’ whole snippet preview:

H/T Complex

Kahron Spearman

Kahron Spearman

Kahron Spearman is a music and film critic whose work can also regularly be regularly found in the Austin Chronicle.