The life of Pablo just went platinum and Kanye didn't have to sell a single physical copy pic.twitter.com/pOPwgRpwEJ
— hza (@KobeSnitched) April 4, 2017
Since its February 2016 release, Pablo been streamed more than 3 billion times worldwide. It was the first streaming-only album to top the Billboard Top 200 album chart.
Initially a Tidal-only release—which West claimed would never be on Apple’s music services—West changed the track listing and updated songs as he saw fit. Of course West apparently changed his mind, as the album has been on all major streaming platforms since March 2016. (Though, lately, there have been some probable licensing issues with Spotify.)
Hi! Sometimes content gets temporarily removed in some regions due to licensing changes. Hopefully we'll have it up again /RI
— SpotifyCares (@SpotifyCares) April 2, 2017
H/T the Fader