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Say it ain’t so.
Jake Paul’s Team 10 has been on life support since at least four of its high-profile members left in May. Now, it sounds like Paul has pulled the plug on his social media incubator group entirely.
The Team 10 Twitter and Instagram accounts, with a combined nearly 4 million followers, have been wiped clean of all their previous content. All that remains on the Instagram account is six posts that spell out “A new team coming soon.”
Paul is the only member remaining from the original Team 10 lineup, which also included Alissa Violet, Alex Lange, and the Dobre twins. The latest major exodus occurred in May when Chief Operations Officer Nick Crompton announced his departure, saying “Due to internal changes being made within our various businesses that I don’t agree with, I have resigned …” Soon after, Chance Sutton—Paul’s longtime friend—and a number of others said they were leaving as well.
Crompton came out a few days later and blamed Greg Paul, Jake’s dad, for verbally abusing members of the group. For most of its existence, members have treated Team 10 like a carousel—some get on, and some get off (and maybe some get a little nauseated from the constant twirling).
When Paul and Team 10 went on tour this past summer, it was striking that only six members were in attendance, and when it came time to perform Paul’s most popular song, “It’s Everyday, Bro,” hardly anybody remained from the original version of the song.
Paul, who has been the subject of Shane Paul’s latest YouTube documentary, lashed out in episode 5 and said he felt used by the Team 10 members who had left. It’s worth noting that most, if not all, of the members are contracted to pay Paul a percentage of their earnings even after they leave the group.
“I don’t think they realize they used us,” Paul told Dawson. “But when these people come into Team 10, I give them everything: managers, agents, house, food, money, places to live, fame, cameramen, editors, brand deals. Everything. I give it to them. Then, they forget where they came from after a couple of months, and they’re like, ‘Oh, I can do this on my own. Why is Team 10 taking a percentage of my earnings?’”
As the Verge notes, it might not be a coincidence that Paul chose Thursday to apparently close up shop on Team 10—which did not immediately respond to a Daily Dot request for comment. Considering the final episode of Dawson’s documentary is also scheduled to be released on Thursday, the Verge wrote, “Paul is a master marketer. It wouldn’t be overly surprising if Paul announced a new Team 10, either in the documentary or after it airs.”
Either way, it appears the old Team 10 (and maybe the idea of Team 10) is gone for good. But Paul certainly isn’t, and it sounds like he’ll soon let the social media world know what’s coming next.
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.