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She did it!

It’s the Oscars, and it’s 2014, so this happened. Host Ellen DeGeneres took a selfie with too many stars to count—hey, Brad Pitt! Julia Roberts! Best actor in a supporting role Jared Leto! Best actress in a supporting role Lupita Nyong’o!—and asked Twitter to turn it into the most retweeted tweet in tweet history.


That was a tall order. She had none other than President Obama to beat. 

But she did it: In just 35 minutes, she hit 800,000 retweets. By 10:50pm ET, she had 1 million.

There was so much buzz, Twitter went down briefly.


Photo via Chris Geidner

Now every Oscar viewer with Twitter can take a selfie with Jennifer Lawrence
Livefyre’s #MyOscarSocial campaign uses Twitter and selfies to engage people with the Oscars.  
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