- West Virginia corrections employees suspended after Nazi salute photo surfaces Thursday 8:02 PM
- Here are the 15 best Eddie Murphy movies available to stream Thursday 7:56 PM
- Ex-InfoWars video editor admits to making up Islamophobic stories Thursday 6:55 PM
- WhatsApp accounts deleted amid Kashmir internet blackout Thursday 6:21 PM
- Guy gets mocked for tattoo of Baby Yoda drinking White Claw Thursday 6:18 PM
- Spotify Wrapped has people asking just how much it knows about us Thursday 5:50 PM
- Instagram account allegedly asked for inappropriate photos of children Thursday 5:16 PM
- How to stream ‘Boys vs. Bears on Thursday Night Football Thursday 4:33 PM
- Woman caught her boyfriend cheating through his Fitbit Thursday 4:29 PM
- The Pete Buttigieg ‘High Hopes’ dance was designed by an intern Thursday 4:17 PM
- TikTok admits to hiding content made by fat, LGBTQ, and disabled users Thursday 3:58 PM
- ‘Merry Happy Whatever’ is an unoriginal sitcom with plenty of holiday cheer Thursday 3:55 PM
- The ‘Pod Save America’ Bros are losing it over Joe Biden’s newest ad Thursday 3:28 PM
- Van Halen had a wholesome response in defense of Billie Eilish Thursday 3:15 PM
- Influencer faces wrath of K-pop fans after her son played with penis-shaped soap Thursday 1:27 PM
When YouTube’s so-called “adpocalypse” began in 2017, the amount of money a vlogger could make on the platform was severely compromised. Thanks to a number of YouTubers posting hate speech and racism, including PewDiePie’s sharing of Nazi imagery and jokes that cost him a contract with Disney, advertisers abandoned the platform. YouTube then unveiled new rules for how its users could get paid.
Even those who weren’t posting sensitive (or racially insensitive) content was hit hard by the “adpocalypse,” and some lost 80% of their income. That includes YouTube star David Dobrik, who revealed just how much his earnings dipped thanks to YouTube’s decision-making two years ago.
In a video interview with Men’s Health, Dobrik said he previously made $275,000 per month thanks to his YouTube videos. After the “adpocalypse,” Dobrik—who has 14.5 million subscribers—said that revenue dropped to $2,000 per month.
“It’s weird to talk about money,” Dobrik said. “As a kid, my biggest fascination was how much do these YouTubers make or how much do actors make or how much does anybody in the entertainment world make. I owe it to myself as a younger kid to talk about this.”
Dobrik said he previously earned about 60 million views per month and brought in slightly more than $275,000 a month.
“It literally felt like I was a drug dealer at that time,” Dobrik said.
Now, though, he’s earning more than three times as many views per month (about 200 million) and earning much, much less.
“It’s a huge difference,” Dobrik said in a wild understatement.
Dobrik’s earnings haven’t recovered in part because he uses copyrighted songs in his videos and because his channel is oftentimes inappropriate (for example, he recently stirred up controversy with a plane crash skit uploaded the day before the 9/11 anniversary).
“Right now, I’m making less money a month on YouTube than I was when I was waiting tables at a retirement home,” Dobrik said. “Which is pretty crazy.”
Dobrik said he could make his videos more age-appropriate and stop using copyrighted songs and his earnings would probably exponentially rise, but he said his videos wouldn’t have the same quality and it would lose the essence for “why the videos are mine.”
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.