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After already losing three major streamers in the past three months, yet another Twitch star is abandoning the platform.
This time, it’s CouRage, who has more than 2.1 million followers on Twitch but who has decided to begin streaming on the YouTube Gaming site. His move follows that of Ninja, Shroud, and Gothalion—all of whom have recently left Twitch for Mixer, Microsoft’s streaming platform.
As Forbes notes, the departure of CouRage—whose real name is Jack Dunlop—is the first big streamer acquisition for YouTube Gaming.
“It’s a war of megacorps, given that Amazon owns Twitch, Google owns YouTube Gaming, and Microsoft owns Mixer,” Forbes wrote. “Also in the mix is Facebook Gaming, but they haven’t really quite entered the fray in this latest escalation yet. Other sites like DLive and Caffeine are trying to get in on the action too.”
A member of the 100 Thieves esports organization, Dunlop released this YouTube video to announce his news.
After adding about 40,000 new subscribers in the past two days, according to Social Blade, Dunlop now has nearly 1.9 million YouTube subscribers. And don’t be surprised if even more Twitch streamers continue this trend, according to esports consultant Rod Breslau.
“CouRage’s agency Loaded negotiated the deal, the same agency who represents Ninja, shroud, timthetatman, LIRIK, and summ1t among other clients[;] additional Loaded streamers are expected to [make] more announcements in the near future,” Breslau wrote on Twitter. “Nearly all of Loaded’s clients are in current negotiations with other streamer platforms, most of them with Mixer, or have already signed deals to stay at Twitch, sources say.”
CouRage's agency Loaded negotiated the deal, the same agency who represents Ninja, shroud, timthetatman, LIRIK, and summ1t among other clients— Rod Breslau (@Slasher) November 4, 2019
additional Loaded streamers are expected to more announcements in the near future
So far the move has been well-received, according to Dunlop.
“To say this YouTube move is life changing is an understatement,” he wrote on Twitter. “[Five] years ago I was an unpaid intern and now I’m able to support my family in ways I could never imagine. I’ll never forget this moment.”
Josh Katzowitz is a staff writer at the Daily Dot specializing in YouTube and boxing. His work has appeared in the New York Times, Wall Street Journal, Washington Post, and Los Angeles Times. A longtime sports writer, he's covered the NFL for CBSSports.com and boxing for Forbes. His work has been noted twice in the Best American Sports Writing book series.