It all started out innocently. After a fan tweeted about going on Amazon to buy a blender, but buying Teigen’s book instead, Teigen offered to mail the girl a blender.
Ima send u a blender dm me your address https://t.co/gVE4B2paJa— christine teigen (@chrissyteigen) June 28, 2016
It’s part of Teigen’s signature charm: She understands how people use social media and manages to make fans feel special by interacting with them on a personal level.
What happened next is truly next-level, though.
Blender companies took notice of the interaction, starting with Vitamix, which casually followed the model after seeing her tweet.
I DM'ed Amina that I would send her a Vitamix and literally 3 seconds later I got a notification saying @Vitamix is now following. SPIES!?— christine teigen (@chrissyteigen) June 28, 2016
But almost immediately afterward, NutriBullet threw its hat into the ring, initiating what Teigen lovingly referred to as “BleNdeR WArrrS.”
Oh shiiieeet BleNdeR WArrrS!!! https://t.co/idIzH2NzrF— christine teigen (@chrissyteigen) June 28, 2016
When a third contender, BlendTec, stepped into the arena, all bets were off.
IT'S GETTIN L I T https://t.co/w0fjJBGr0V— christine teigen (@chrissyteigen) June 28, 2016
The blender companies tweeted back and forth with the model for the next hour, touting their sharp blades and fast soup-making speeds, while Teigen quizzed them about their love of babies and Beyoncé.
Eventually Teigen’s newborn daughter woke up from a nap and the blender war had to come to a close. While there’s no word on who won out, we have a feeling she’ll get a ton of swag in the mail from all three companies.