chance the rapper heineken racist ad

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Chance the Rapper says this Heineken ad is ‘terribly racist’ (updated)

He says there are racial implications behind the 'lighter is better' tagline.


Tess Cagle


Posted on Mar 26, 2018   Updated on May 21, 2021, 8:35 pm CDT

Chance the Rapper called out companies he believes bait viewers with racist imagery Sunday evening.

On Twitter, Chance said he believes companies purposefully release controversial, racist ads to garner more views.

“And that shit racist/bogus so I guess I shouldn’t help by posting about it,” he said. “But I gotta just say tho. The ‘sometimes lighter is better’ Heineken commercial is terribly racist omg.”

Chance was referring to the Heineken ad for its low-calorie beer that uses the tagline, “Sometimes, lighter is better.” In the ad, a bartender slides a Heineken to a woman who isn’t enjoying a glass of wine. It slides past several Black people, before landing in front of the woman, who appears to be Hispanic. After the tagline, she appears to be talking to two white men.

The Chicago rapper responded to his own original tweet and clarified he wasn’t calling for his fans to boycott Heineken or call the beer brand out—he was just making an observation.

Other folks on Twitter had a mixed reaction to his tweet. While some agreed with Chance, others felt it was a bit of a reach.

Heineken has yet to respond.

Update 7:18am CT, March 28: Heineken has pulled the ad.

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*First Published: Mar 26, 2018, 12:57 pm CDT