bojack horseman phone lisa hanawalt


Revealed: Why BoJack Horseman holds his phone like that

The show's production designer finally has a solution.


Audra Schroeder


Posted on Oct 25, 2019   Updated on May 20, 2021, 12:37 am CDT

BoJack Horseman‘s final season commences today, and earlier this week the show’s production designer Lisa Hanawalt looked back at one gripe about BoJack’s character: How he holds his phone.

Hanawalt posted a series of illustrations to Instagram and Twitter about the journey of BoJack’s phone. The complaints about it used to bug her, she reveals; he’s a horse, so talking into one part of the phone with his mouth, then moving it up to his ear to hear seems logical, in terms of horses using smartphones. I mean, we were in uncharted territory here, but Reddit threads still filled up with theories about how a horse should talk on a phone.

“But honestly: A lot of thought and many conversations went into this decision and it still looks stupid,” Hanawalt wrote.

As people in the comments offered their own solutions to BoJack’s big head/tiny phone problem (and some revealed they’d never noticed this issue at all), Hanawalt wrote, “Now I realize the most elegant solution was right in front of us.” And that solution was a giant BoJack Horsephone.

bojack horseman phone lisa hanawalt


We might not see this creation in the final season (which airs in two parts) but it’s a testament to how much people loved this show: Enough to have deep conversations about equine phone etiquette.


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*First Published: Oct 25, 2019, 11:57 am CDT