bojack horseman phone lisa hanawalt


Revealed: Why BoJack Horseman holds his phone like that

The show's production designer finally has a solution.


Audra Schroeder

Internet Culture

Published Oct 25, 2019

BoJack Horseman‘s final season commences today, and earlier this week the show’s production designer Lisa Hanawalt looked back at one gripe about BoJack’s character: How he holds his phone.

Hanawalt posted a series of illustrations to Instagram and Twitter about the journey of BoJack’s phone. The complaints about it used to bug her, she reveals; he’s a horse, so talking into one part of the phone with his mouth, then moving it up to his ear to hear seems logical, in terms of horses using smartphones. I mean, we were in uncharted territory here, but Reddit threads still filled up with theories about how a horse should talk on a phone.

“But honestly: A lot of thought and many conversations went into this decision and it still looks stupid,” Hanawalt wrote.

As people in the comments offered their own solutions to BoJack’s big head/tiny phone problem (and some revealed they’d never noticed this issue at all), Hanawalt wrote, “Now I realize the most elegant solution was right in front of us.” And that solution was a giant BoJack Horsephone.

bojack horseman phone lisa hanawalt


We might not see this creation in the final season (which airs in two parts) but it’s a testament to how much people loved this show: Enough to have deep conversations about equine phone etiquette.


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*First Published: Oct 25, 2019, 11:57 am CDT