Internet Culture

‘Zoom in on the nose’ is the meme for people who need positive affirmation from dogs

We all just want a dog to tell us we’re OK.

Photo of David Britton

David Britton

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Things the internet loves:

  • Cute dogs
  • Positive affirmations
  • Wasting time

That’s why “Zoom in on the nose” is the perfect meme for when you’re feeling depressed or bored at work. 

It presents you with a pretty simple puzzle to solve. You zoom in on the dog’s nose to reveal a tiny message. This message tells you to look somewhere else in the picture, which directs you to a third spot that says something like “Hooray, you’re great and pretty!” It’s pretty much Blue’s Clues for adults—only simpler.  

Other things the internet loves:

  • Being snarky
  • Mocking trends
  • Drake

Hence, this: 

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But don’t let mean ol’ Drake hurt your feelings. You’re clearly a good person with so much to offer the world. Who’s a good boy? That’s right. It’s you.

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