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What’s going on with this oddly sexual Tom Hiddleston vitamin ad?
Did he think he was being low-key?
Imagine yourself waking up in the morning feeling happy and refreshed. You walk down to your spacious kitchen to find your lover, actor Tom Hiddleston, making you a nutritious breakfast of chopped veggies adorned with a single sunny side up egg.
“Heeeey, morning,” says Tom in his dress shirt and spotless black apron. “I finished early, so I thought I’d pop back and make you breakfast.” He doesn’t mention what it is he finished so early, or where he’s popping back from. He doesn’t need to. Clearly, you two discussed his busy schedule last night while spooning.
“Pepper on top, right?” Tom says, sliding the plate across to you. He knows you so well now. “Oh!” he says, nearly forgetting the bottle of women’s vitamins sitting on the table. “You’ll need a Centrum.” He hands you the bottle of vitamins and pauses before adding, “You look great.”
Then he’s off on his next adventure. Busy for two whole weeks! It’s OK, though. He promises to make it up to you. Everything will be fine as long as you have the love of this beautiful man to keep you happy, and your Centrum women’s one-a-day vitamins to keep you healthy.
This might be your most fantastical dream, but it’s also a commercial for Centrum that’s been running in China. Hiddleston shared the oddly erotic spot on his Weibo profile, and American audiences have been scratching their heads since people started posting it to Twitter.
WHAT IS THIS https://t.co/yV8vlvftr0— Clarkisha Kent: This One Lady (@IWriteAllDay_) March 27, 2019
Some people are loving it.
I would probably take my Centrum wayyy more regularly if @twhiddleston reminded me every morning 😉— Evita (@l_evita) March 27, 2019
[email protected] (@luzyavila23) March 27, 2019
I’ve never seen it before and I’m still laughing and drooling at the same time. LOL— Barbara (@babycin73) March 27, 2019
That is each of us waking up in the morning, making our way downstairs, seeing Tom making us breakfast. Of course we don't say a word, we can hardly breath let alone talk. AND - he'll be back in a couple of weeks. 😍😍😍😍😍😍— Erma Scott (@ErmaScott3335) March 27, 2019
WHY DO WE NOT HAVE THIS IN THE US?!— nwhepcat (@nwhepcat) March 27, 2019
Others are less enthusiastic.
Yes. Creepy.— Alicia Hesse (@AliciaHesse1) March 27, 2019
But nearly everyone is confused.
It’s just, weird. Being said, if buying a bottle of Centrum you get a Tom Hiddleston making your breakfast, I’ll be buying in monthly amounts.— Piratelabradors (@Piratelabradors) March 27, 2019
This is soft core porn in my opinion. Except the veggies.— Heather Schwitzer (@heatherschwitz5) March 27, 2019
Hiddleston is far from the first big name actor who’s made a commercial in Asia. American movie stars are sometimes reluctant to film ads in the U.S., fearing it will cheapen their brand or make them seem like sellouts, but countries like Japan and China offer big bucks for celebs and allow the stars to keep their clout with American audiences.
Leonardo DiCaprio no doubt made a small fortune making Jim Beam commercials in Japan. And if you haven’t seen it, you owe it to yourself to watch John Travolta hocking some canned alcohol called Tokyo Drink.
It’s such a well-known practice that it became to the plot of the 2003 Sofia Coppola film Lost in Translation.
Basically, the Avengers actor is in good company … although his lady friend should be cautious. Hiddleston, as we all know, is not always who he appears to be.
David Britton is a writer and comedian based in Rhinebeck, New York who focuses on internet culture, memes, and viral news stories. He also writes for the Hard Times and is the creator of StoriesAboutWizards.com.