Tom Hiddleston Chinese Centrum ad


What’s going on with this oddly sexual Tom Hiddleston vitamin ad?

Did he think he was being low-key?


David Britton

Internet Culture

Published Mar 27, 2019   Updated Jan 27, 2021, 5:01 pm CST

Imagine yourself waking up in the morning feeling happy and refreshed. You walk down to your spacious kitchen to find your lover, actor Tom Hiddleston, making you a nutritious breakfast of chopped veggies adorned with a single sunny side up egg.

“Heeeey, morning,” says Tom in his dress shirt and spotless black apron. “I finished early, so I thought I’d pop back and make you breakfast.” He doesn’t mention what it is he finished so early, or where he’s popping back from. He doesn’t need to. Clearly, you two discussed his busy schedule last night while spooning.

“Pepper on top, right?” Tom says, sliding the plate across to you. He knows you so well now. “Oh!” he says, nearly forgetting the bottle of women’s vitamins sitting on the table. “You’ll need a Centrum.” He hands you the bottle of vitamins and pauses before adding, “You look great.”

Then he’s off on his next adventure. Busy for two whole weeks! It’s OK, though. He promises to make it up to you. Everything will be fine as long as you have the love of this beautiful man to keep you happy, and your Centrum women’s one-a-day vitamins to keep you healthy.

This might be your most fantastical dream, but it’s also a commercial for Centrum that’s been running in China. Hiddleston shared the oddly erotic spot on his Weibo profile, and American audiences have been scratching their heads since people started posting it to Twitter.

Some people are loving it.

Others are less enthusiastic.

But nearly everyone is confused.

Hiddleston is far from the first big name actor who’s made a commercial in Asia. American movie stars are sometimes reluctant to film ads in the U.S., fearing it will cheapen their brand or make them seem like sellouts, but countries like Japan and China offer big bucks for celebs and allow the stars to keep their clout with American audiences.

Leonardo DiCaprio no doubt made a small fortune making Jim Beam commercials in Japan. And if you haven’t seen it, you owe it to yourself to watch John Travolta hocking some canned alcohol called Tokyo Drink.

It’s such a well-known practice that it became to the plot of the 2003 Sofia Coppola film Lost in Translation.

Basically, the Avengers actor is in good company … although his lady friend should be cautious. Hiddleston, as we all know, is not always who he appears to be.


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*First Published: Mar 27, 2019, 4:14 pm CDT