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Rihanna tried to tease her new album, but all she did was spark a meme

You hear this album yet?


Elijah Watson

Internet Culture

Posted on Jan 25, 2016   Updated on May 27, 2021, 7:54 am CDT

Since kicking off the PR rollout for her forthcoming album Anti back in October of 2015, Rihanna has had fans wondering if the album is even finished and when the hell they can hear it.

So it was a bit of a tease when, on Monday morning, the artist shared a picture of herself “listening to ANTI” through a pair of really nice (Dolce & Gabbana, $9,000) headphones. 

At this point in the hype cycle, people had no choice but to turn their sense of anticipation into a meme. Because everything is meme-worthy, even a photo of a pop superstar promoting her new album while wearing a pair of headphones that’s more expensive than your car.

Notice the #ANTIisTardeDoQueNunca in two of those tweets—“Anti is better late than never,” essentially—a hashtag that quickly came to be associated with the “listening to ANTI” meme.

Maybe Rihanna knew this was going to happen, and maybe she didn’t. Regardless, this will at least tide us over for another couple of hours—until we find ourselves once again impatiently wondering when exactly we’ll get the new album.

H/T Following | Photo via @rihanna/Twitter

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*First Published: Jan 25, 2016, 5:49 pm CST