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To that end, we salute these professional social media teams for their timely, heartfelt, and appropriate tributes, which we will now rank:
Top Tier: Threadless, Bing, Lenovo, NASA, Spotify
Can’t get too mad about these, they seem pretty genuine. But it’s OK to say this stuff on your personal accounts instead. We’re not looking to Bing for answers right now, and we can’t imagine Prince using a search engine.
You Tried, Sort Of: TiVo, Best Buy, 3M, NVIDIA, Hamburger Helper
I’m not convinced these brands really give a shit about Prince—their grief is a bit generic. Don’t feel great about the integration of your logos and mascots, either.
Prince was a true original and a Minnesota icon. We will miss him dearly.
— Best Buy (@BestBuy) April 21, 2016
Delete Your Account: Maker’s Mark, Four Loko, Getty Images, Cheerios
You fucking serious with this shit? Trying to catch the viral sadness wave? Plastering your product directly onto a cultural tragedy? OK then!
Beyond Saving: Sharon Stone
Sharon, you hashtagged this tweet with your own name. FYI.
Anyway, at least Cinnabon understands.
Miles Klee is a novelist and web culture reporter. The former editor of the Daily Dot’s Unclick section, Klee’s essays, satire, and fiction have appeared in Lapham’s Quarterly, Vanity Fair, 3:AM, Salon, the Awl, the New York Observer, the Millions, and the Village Voice. He's the author of two odd books of fiction, 'Ivyland' and 'True False.'