Louis Theroux in Chicken Shop Date with "That One Sound From TikTok" logo

Amelia Dimoldenberg/YouTube

‘My money don’t jiggle jiggle’: A 20-year-old rap from a British documentarian became a TikTok hit

Louis Theroux's weird year on TikTok.

 

Audra Schroeder

Internet Culture

Posted on Jun 17, 2022   Updated on Jun 16, 2022, 11:07 pm CDT

That One Sound is a weekly column from senior internet culture writer Audra Schroeder that explores the origin of popular sounds heard on TikTok. Suggestions? Tips? Email [email protected]

Gas, rent, and the price of pretty much everything continues to soar, as wages stagnate and a recession looms. It’s going to be a bleak summer, and it is perhaps fitting that writer and documentarian Louis Theroux’s “Jiggle Jiggle” has become a Tiktok anthem.

The sound

Back in March, producers Duke & Jones created the TikTok sound by adding Auto-Tune and music to a clip of Theroux on the web show Chicken Shop Date, and in May they released the official audio.

It’s been used in more than 6 million TikToks, and features Theroux rapping, “My money don’t jiggle jiggle, it folds/I’d like to see you wiggle wiggle for sure/Make me wanna dribble dribble, you know/Riding in my Fiat, you really have to see it.”

@dukeandjones My money don’t jiggle jiggle, it folds 💯💰 #louistheroux #ameliadimoldenberg #chickenshopdate #autotune #remix #fyp ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

Of course, there’s an accompanying dance, which everyone from Shakira to BLACKPINK to the cast of Riverdale has done. Jess Qualter’s April video—the apparent origin of the dance—has more than 60 million views.

@jessqualter

my money don’t jiggle jiggle.

♬ Jiggle Jiggle – Duke & Jones & Louis Theroux
@theestallion You really had to see it 😛😂 #fyp ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

Where’s it from?

It’s originally from a 2000 episode of the documentary series Louis Theroux’s Weird Weekends, in which he performs a rap on-air at a New Orleans radio station, including the “My money don’t jiggle jiggle” line. The season 3 episode is titled “Rap.”

On a February episode of Chicken Shop Date, host Amelia Dimoldenberg asked Theroux—son of novelist Paul Theroux and cousin of Justin Theroux—if he’d ever rapped, and he referenced that episode, before reciting some of it. Duke & Jones (real names Luke Conibear and Isaac McKelvey) claimed they came up with the song in about 15 minutes, while a pie was baking.

Sound off

In April, Theroux officially joined the app, where he was greeted as the “king of TikTok.” So far he’s only posted three TikToks. The BBC also posted the rap from the 2020 documentary Louis Theroux: Life on the Edge.

@officiallouistheroux Late to the party but I made it…#rap #louistheroux ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux
@bbc Where the #louistheroux ♬ Jiggle Jiggle – Duke & Jones & Louis Theroux

In early June, the song even reached the church.

@stjohnsvoices We finished the psalter a little early this year, so we had to branch out…non tinnit pecunia mea #louistheroux #rap #jigglejiggle #choirtok ♬ original sound – stjohnsvoices

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*First Published: Jun 17, 2022, 8:00 am CDT