Mac DeMarco, the goofy, young indie rock prankster whose every move seems destined to go viral, has returned with a new album, This Old Dog. And that means the best Mac DeMarco meme—”listens to Mac DeMarco once”—is back, too. Everyone’s posting pics that illustrate what happens if you take the first step down the rabbit hole into the cult of Mac.
You could end up wearing Canadian slacker fashion, like denim over denim …
listens to Mac Demarco once pic.twitter.com/oQSyj65AUj
— yorgen von strangle (@stayinurlanie) April 5, 2017
… over denim. And dirty Vans sneakers.
listens to mac demarco once pic.twitter.com/SOtrENpgTx
— ✞ (@GUNNERSELLWHITE) December 13, 2015
*listens to mac demarco once* pic.twitter.com/bkRfk7ZRNP
— the architect (@MainTheta) February 23, 2017
Or you might end up with a gap in your front teeth, another one of Mac’s distinguishing features:
*listens to the new mac demarco album* pic.twitter.com/G75qnNMOfe
— vann (@_octavious_rex) May 7, 2017
But mainly you’ll just find yourself smoking a truckload of cigarettes. Because, earlier in his career, DeMarco recorded a song celebrating his favorite brand, Viceroy.
Which led to … well, this:
Listens to Mac Demarco once pic.twitter.com/HotFmiVeIt
— Daddy Long Legs (@I_theGiovanni) April 29, 2016
According to Spin, “listens to Mac DeMarco once” has been around since 2015, but it seems to be making a comeback thanks to his new record.
Here are some of the more recent entries:
listens to Mac Demarco once pic.twitter.com/bcTE4JAZqu
— rama? (@ramitawilson) May 10, 2017
Listens to Mac Demarco once pic.twitter.com/yO7sZZgRD9
— jason? (@jasonjarmoosh) April 4, 2017
DeMarco is absolutely aware of his own memeworthiness, by the way. He’s done viral stunts like covering a Limp Bizkit song and pranking a bandmate with a giant billboard of his own face. Last month, his fan club (run by his mom) put out a call for an assistant well-versed in dank memes. No word on whether they’ve found the right person, but the way “listens to Mac DeMarco once” is blowing up right now, there’s certainly no shortage of candidates.