- Video shows people harassing elderly Asian man while he collects cans Tuesday 6:23 PM
- Bob Iger steps down as Disney CEO, prompting conspiracy theories Tuesday 5:53 PM
- Bhad Bhabie threatens to kill Skai Jackson amid feud involving their moms Tuesday 4:51 PM
- Body camera shows officer boasting about arresting a 6-year-old Tuesday 3:58 PM
- Singer Duffy opens up about the rape, captivity that led her to stop singing Tuesday 3:51 PM
- Cynthia Nixon embodies feminist rage in viral video Tuesday 3:30 PM
- Samsung factory shuts down amid confirmed coronavirus case Tuesday 3:08 PM
- Bebe Rexha says she won’t be ‘imprisoned’ by bipolar disorder Tuesday 2:33 PM
- The ‘your music saved me’ meme celebrates the wackiest influences of our time Tuesday 2:20 PM
- This guy slapped his mom’s boobs for a TikTok and, honestly, it’s exhausting (updated) Tuesday 12:37 PM
- Jif peanut butter and Giphy have joined forces on how to pronounce ‘GIF’ Tuesday 12:19 PM
- This dad threw a 1-year HRT party for his trans son and the internet can’t get enough of it Tuesday 11:44 AM
- This petition wants Pornhub to be shut down for good Tuesday 11:03 AM
- Pete Buttigieg’s speech voice is suspiciously like Obama’s Tuesday 10:56 AM
- Exposé about Bernie staffer’s Twitter leads to his firing—and an online class war Tuesday 10:40 AM
Jeremy Renner will not go quietly into the the void of internet obscurity.
On Wednesday, Renner made headlines when he abruptly shut down his much-maligned social media app after an all-out assault from trolls proved too much for the A-lister to bear. The Renner Heads (Renniacs? Rennatics?) out there need not worry, though. You can still shop at his Amazon store.
The store has a very masculine, outdoorsy tone, offering products like ColdGear Boot Socks and a folding campfire grill. You will also find a number of archery accessories for sale, a nod to Renner’s work as Hawkeye in the Marvel Cinematic Universe.
Alongside this Bass Pro Shop- and REI-adjacent fare, you’ll see photos of Renner doing manly things like holding a pair of binoculars and starting a campfire. There are also quotes from the man himself, such as: “Nature is therapeutic to me, always has been. Living in the mountains at elevation, with no traffic, clean air, clean water, and being surrounded by the oldest living things on the planet is nothing short of majestic…”
Truly inspiring stuff.
Renner is by no means the first celebrity to have an Amazon store. He follows in the footsteps of esteemed celebs such as Heidi Klum, Meek Mill, and Zac Efron. Though the store has been live since mid-August, it is getting renewed attention following the untimely demise of the Jeremy Renner app.
The internet has become fascinated with Renner in recent weeks, as people began to notice how ridiculous his app—which functioned kind of like Instagram, if Renner were the only person on it—truly was. Predictably, trolls flocked to the app, and the movie star finally decided to shut it down.
Renner shuttered the app with a wordy, fairly bitter “goodbye” post, a misguided effort that offered one last hilariously viral moment.
jeremy renner just wanted to give the world something nice and positive, but y'all just had to like you do and take it and say 'no. we cant have this' pic.twitter.com/q3nAfwh769— Albus Doesntsipbeer Ph D (@imachainsaw) September 5, 2019
An Amazon store feels a little safer for Renner, as it’s hard to imagine how trolls could impact this venture in the same way they did his ill-fated app.
And so, Renner’s online brand of self-absorbed, outdoorsy machismo lives on. His image remains safe from the trolls inside the warm embrace of a non-interactive e-commerce site.
Brenden Gallagher is a politics reporter and cultural commentator. His work has been published by Motherboard, Complex, and VH1. He’s the co-founder of Beer Money Films, an indie production company. Based in Los Angeles, he works in television drama as a writers assistant.