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Before getting a tattoo, it’s important to make sure that the thing you’re having inscribed on your body is something that you want there forever.
Did the guy who got a tattoo of his baby’s face truly consider that choice? Or how about all these people baring Betty White’s likeness? And what can we say about the guy who tattooed himself with a fleeting internet meme?
Yes, many people skip this crucial step of deciding if a tattoo is a good idea, or even makes sense. An Arkansas man is one of them. Shopping at Walmart—a place that no Jew has gone before—Hebrew-speaker Sruli Schochet spotted another customer with an unusual bit of ink.
For those of you who can’t read Hebrew, this tattoo actually translates as “matzoh” and not “strength,” as the man believed. Matzoh is the cardboard-like cracker that Jews eat during the celebration of Passover. It’s an unfortunate thing to have to eat for eight days each year, but an even more unfortunate thing to have branded on your body for eternity.
Schochet told BuzzFeed News, “When he told me that he thought it meant ‘strength,’ my mind was spinning. Was there some other definition of matzoh that I didn’t know? But I looked it up and there isn’t. This poor guy totally got fooled.”
He added that if the man with the matzoh tattoo gets in touch with him, he’s happy to start an online campaign to raise funds for removal.
Anyway, if you’re going to get a Jewish starch tattoo, at least make it challah.
Marisa Kabas is a lifestyle reporter and activist. Her work has been published by Fusion, Fast Company, and Today. She’s also served as an editorial campaigns director for Purpose PBC, a social movement incubator.