GoPro on a cow is every bit as weird as it sounds

GoPro is conquering the world. Its now-iconic cameras have invaded every corner of our lives, providing a unique fish-eye perspective on everything from illegal raves to North Korea, from fighter jets to the inside of a dishwasher. Thanks to YouTube channel StoråsStudio, the final frontier has now finally been crossed: cowcam.

In the remarkably zen two-minute clip, we are treated to a cow’s-eye view of its pasture as it wanders around, grazes, looks at the farmer, and engages in other bovine activities. Strange stuff from a camera that has its roots in extreme sports.

Objectively speaking, this should be a really, really dull video. And yet it’s strangely fascinating. 

The Internet is a powerful tool for escapism: It allows the bored, scared, and lonely to live vicariously through others at no risk and with no commitment. GoPro is perfect for this, whether it’s capturing a great white shark attack, providing a window into child’s play, letting the viewer experience homelessness or providing a first-person view of some insane mountain-biking.

Perhaps the day will come when people grow tired of strapping cameras to cows, drones, dogs, and anything else that moves. But right now, we’re living in a golden age of new and exciting perspectives—and I’m loving it.

Photo via Daniel Schwen / Wikimedia Commons (CC 3.0)

Rob Price

Rob Price

Rob Price is a technology and politics reporter who served as the U.K.-based morning editor for the Daily Dot until 2014. He now works as the news editor for Business Insider, and his work has appeared in Vice, Slate, the Washington Post, and the Independent.