This is not a good look.
Amid the glut of thinkpieces surrounding Beyoncé‘s massively viral album-event Lemonade—essays that pick apart her imagery and lyrics, primarily “Becky with the good hair,” which may be a cryptic reference to her husband Jay Z‘s paramour—white people are still struggling to understand what’s going on. And talking about it even if they don’t.
Glamour magazine’s U.K. imprint, for example, tried to capitalize on the Becky mystery with this… well, I hesitate to call it an article, really.
What follows is a fairly random assortment of GIFs somehow related to hair, perhaps the most disastrous of which depicts a young Justin Bieber inappropriately touching jazz artist Esperanza Spalding’s poofy curls.
Perhaps nothing else published in Lemonade‘s wake so hilariously misses the context and deeper meaning of its most personal dig. “Good hair,” as a simple Urban Dictionary search would have revealed, is a loaded term in the African-American community, typically applied to black people whose hair is closer in texture and appearance to white people’s hair. The term has little, if anything, to do with two white British fashion magazine staffers.
And Twitter let them hear as much.
Meanwhile, even USA Today picked up on the fact that “Becky” is more an epithet than a direct call-out, tracing artistic usage of the name back to William Makepeace Thackeray’s 1847 novel Vanity Fair, which charts the social climbing of a Becky Sharp, up through the “white, somewhat basic, and mildly racist” Becky (and friend) of Sir-Mix-a-Lot’s “Baby Got Back.”
Glamour swiftly deleted its tweet promoting the piece—and, eventually, the piece itself. The magazine also half-apologized for being bad and dumb.
That didn’t exactly help, however.
Doesn’t seem like there’s much hope for the magazine, but we’re guessing the Beckys can go by “Rebecca” until this whole thing blows over.
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