Japanese shrimp-preparation video is actually about cellphone service

A viral video of two women using a gun to speedily cook shrimp is more than just a hilarious and weird video—it’s also an ad for a Japanese cell phone company.

The video features a two-woman team showing how to cook shrimp in 3 seconds using a gun that shoots the raw fish across several stages of preparation, from flour to egg to breading and finally fire. The video has raked in more than 5.5 million views since it appeared online Nov. 28, but it’s not really about shrimp, it’s about how fast the LTE service is on DoCoMo. Of course, if you don’t speak any Japanese, the advertising message is totally lost. It’s just amazing footage of a shrimp flying through a room on its way to delicious consumption.

The bizarre video raises the question: Which of our weird ads would make no sense without our knowledge of English? Imagine, if you will, the classic Folgers “incest” commercial—in which a brother and sister hug, laugh, and pin gift ribbons on each other—without sound. We’d have some explaining to do.

Screengrab via DoCoMo/YouTube

Rae Votta

Rae Votta

A former YouTube reporter for the Daily Dot, Rae Votta has more than a decade of experience in the digital and entertainment industries. Her work has appeared on AOL, Huffington Post, Out Magazine, Logo, VH1, Current TV, Billboard, and NYMag. She joined Netflix in 2016.