Remember that video of strangers kissing? These folks took it full ‘Fight Club’

It's a slap at first sight.


Michelle Jaworski

Internet Culture

Published Jun 24, 2014   Updated May 31, 2021, 2:07 am CDT

Did that video of strangers kissing hit you the wrong way? Here’s something that might feel a bit more natural—like getting slapped.

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A few months after the parodies for that kiss video died down, Max Landis took a refreshing albeit more violent take on the video and filmed some of his friends and acquaintances (including The Sixth Sense’s Haley Joel Osmont) slapping each other in the face.

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Seeing a bunch of people kiss each other was nice, but this is so much better. There’s even a more genuine sense of intimacy with these subjects, fewer than half of whom are actors or models.

While it later came out that the original video was a clothing commercial, Landis wanted to avoid any confusion about his video’s authenticity, while still doing a direct parody. There’s an accompanying video where Landis wrote a long explanation in the description as to why he made it.

“The theory I had was that violence minus aggression is intimacy,” Landis said. “It’s the idea of trusting someone to hit you and it being a social interaction. A slap, mitigated by permission, is a hug.”

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Photo via Uptomyknees/YouTube

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*First Published: Jun 24, 2014, 9:35 am CDT