Screengrab via CarlsJr/YouTube

Nobody’s swallowing the super-fake burger in this Carl’s Jr. commercial

Incr(edible).

 

Miles Klee

Internet Culture

Published Jun 13, 2016   Updated May 26, 2021, 3:13 pm CDT

Patrons of fast food restaurants can’t be all that surprised when their meal doesn’t quite look as advertised, but that doesn’t stop them from complaining. Like, all the time.

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Given this record of disappointment, Carl’s Jr. should have known better than to have Los Angeles Rams running back Todd Gurley chow down on a clearly Photoshopped cheeseburger in its latest commercial.

https://twitter.com/CarlsJr/status/736595629334396928

Of the ad’s many comments on YouTube, roughly 100 percent are on the topic of this laughable fakery.

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The roasting got so out of hand, in fact, that Carl’s Jr. was compelled to tweet a GIF of several outtakes that show Gurley ingesting something more like the actual product—which did not make it seem any more appetizing.

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https://twitter.com/CarlsJr/status/741410403305955328

Annnnnnd we came right back around to the original problem of truth in fast food advertising.

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Sometimes you really gotta wonder if marketing cheeseburgers is more trouble than its worth. Don’t we all know where to get one when we want it? In-N-Out

H/T AdWeek

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*First Published: Jun 13, 2016, 9:57 am CDT