- Viral cat video ‘Dear Kitten’ finds new life in TikTok challenge 4 Years Ago
- Here’s every show that was announced at the Apple TV+ kickoff Today 3:53 PM
- ‘Shazam!’ embraces the spectacle and heart of the superhero genre Today 3:45 PM
- How to mute Twitter’s suggested tweets on your timeline Today 3:02 PM
- What you need to know about Apple’s new streaming service Today 2:32 PM
- Text-message fanfiction is taking over Instagram Today 1:54 PM
- Your Asus computer might have a secret backdoor Today 1:06 PM
- Trump is already fundraising off the Mueller report—even though no one’s seen it Today 1:01 PM
- Michael Avenatti charged with trying to extort $20 million from Nike Today 12:51 PM
- Logan Paul says being a YouTuber is ‘wack’ Today 12:14 PM
- James Comey posts from a forest in wake of Mueller report Today 10:35 AM
- These are the only online dating sites worth your time Today 10:29 AM
- Jameela Jamil sparks conversation about women having to make the ‘boyfriend excuse’ Today 10:23 AM
- Trump-Russia conspiracy theorists think they’ve found secrets in the Mueller report Today 9:32 AM
- Report: YouTube is done competing with Netflix, Amazon Today 9:27 AM
Dude Stick, the manly chapstick for manly men, raises so many questions
The packaging is matte black. It has a ‘tactical’ grip. This is chapstick FOR MEN.
Marketers know that if you want to sell a product to manly men, you have to make it look as masculine as humanly possible.
You need matte black packaging, references to lumberjacks and beer, and maybe some “tactical” details that make it look like a weapon. That’s how we ended up with “brogurt,” man candles, man soap that smells of bacon, and now man chapstick.
Dude Stick must be a parody of this embarrassing genre of gendered marketing. Made from ingredients like cocoa butter, peppermint oil, and beeswax, it serves the same function as any other natural lip balm. The key difference is that it’s tactical as shit.
Dude Stick’s Kickstarter page highlights its ideal design for Everyday Carry—the Internet phenomenon where people (mostly guys) take carefully arranged photos of things they supposedly carry everyday, usually guns, multi-tools, moleskine notebooks, and matte black “tactical” products.
Much like how chapstick provides a protective barrier between your lips and the elements, Dude Stick provides a protective barrier between you and any hint of femininity. Just swipe that Dude Stick across your mouth, allowing its sticky white substance to collect on your lips.
A $5 donation to the Kickstarter will get you one Dude Stick, but the reward levels go up to $100, for which you 30 Dude Sticks, some homemade cookies, and “a color photocopy of my right hand to high-five when you get lonely.”
Masculinity truly is the most fragile thing in the world.
Photo via Dude Stick/Kickstarter
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested.