- CBS accidentally interviewed InfoWars host as regular Trump supporter 5 Years Ago
- TLC accused of fatphobia, fetishization with show about ‘mixed-weight’ couples Today 3:41 PM
- Betting odds show KSI could fight FaZe Sensei, Jake Paul, or Justin Bieber next Today 3:20 PM
- Nick Cannon releases another thirsty Eminem diss track Today 2:59 PM
- Dogs at polling stations are helping bark out the vote in the U.K. Today 1:00 PM
- Streamers dominated Pornhub searches in 2019 Today 12:59 PM
- Pro and anti-boot factions emerge in wake of ‘Wonder Woman 1984’ trailer Today 12:31 PM
- The ‘Rise of Skywalker’ press tour has turned into a rehash of ‘The Last Jedi’ Today 12:18 PM
- What’s in a TikTok username? Today 12:00 PM
- All four of 2020’s Marvel/DC movies are directed by women Today 11:57 AM
- Jeremy Corbyn Rickrolls everyone ahead of British election Today 10:18 AM
- Trisha Paytas denies accidentally exposing herself on TikTok Today 10:04 AM
- Report: Barr wants tech antitrust probe wrapped up in 2020 Today 9:59 AM
- ‘Zybourne Clock’ original art is selling for over $4,000 on eBay Today 9:11 AM
- What is TikTok famous club, and can you trust it? Today 9:03 AM
Marketers know that if you want to sell a product to manly men, you have to make it look as masculine as humanly possible.
You need matte black packaging, references to lumberjacks and beer, and maybe some “tactical” details that make it look like a weapon. That’s how we ended up with “brogurt,” man candles, man soap that smells of bacon, and now man chapstick.
Dude Stick must be a parody of this embarrassing genre of gendered marketing. Made from ingredients like cocoa butter, peppermint oil, and beeswax, it serves the same function as any other natural lip balm. The key difference is that it’s tactical as shit.
Dude Stick’s Kickstarter page highlights its ideal design for Everyday Carry—the Internet phenomenon where people (mostly guys) take carefully arranged photos of things they supposedly carry everyday, usually guns, multi-tools, moleskine notebooks, and matte black “tactical” products.
Much like how chapstick provides a protective barrier between your lips and the elements, Dude Stick provides a protective barrier between you and any hint of femininity. Just swipe that Dude Stick across your mouth, allowing its sticky white substance to collect on your lips.
A $5 donation to the Kickstarter will get you one Dude Stick, but the reward levels go up to $100, for which you 30 Dude Sticks, some homemade cookies, and “a color photocopy of my right hand to high-five when you get lonely.”
Masculinity truly is the most fragile thing in the world.
Photo via Dude Stick/Kickstarter
Gavia Baker-Whitelaw is a staff writer at the Daily Dot, covering geek culture and fandom. Specializing in sci-fi movies and superheroes, she also appears as a film and TV critic on BBC radio. Elsewhere, she co-hosts the pop culture podcast Overinvested. Follow her on Twitter: @Hello_Tailor